Assurance Health Care Financial Services

Who We Are
We are Assurance Health Care Financial Services, Inc., a Florida-based boutique team of veteran medical billing professionals headquartered in Lynn Haven, Florida. Founded in 2002 by industry experts Michael MacLaren and Tommy Cooley Sr., we bring over seven decades of collective experience in healthcare revenue cycle management. Our company was built to serve as an extension of your practice—with custom-tailored billing and RCM support that puts patient care and practice stability first.

We serve physician practices across Florida and Georgia, with deep understanding of regional payer systems, compliance standards, and practice challenges. We emphasize transparent communication, hands-on attention, and technology-forward workflows. Each practice we onboard receives dedicated account managers who ensure responsive service and proactive revenue optimization. Our focus is on clean claims, faster cash flow, and confidence in your billing processes.

What Services We Offer
Our comprehensive service portfolio includes:

Medical Billing & Coding – From data entry and claim submission to payment posting.

Revenue Cycle Management – Full AR management, denial handling, appeals, and efficiency-focused workflows.

Extended Business Office (Early-Out) – We step in to manage aged receivables before they become uncollectible.

Aged Receivables Clean-Up – One-time projects to recover long-standing unpaid claims.

Accounts Receivable Evaluation – Benchmarking receivables to peer practices for improved performance.

Patient Statements & Account Management – Billing reminders, posting, and support for self-pay accounts.

Quick System Transition – Ability to work in your EHR/EMR or ours, with minimal disruption.

Our structure allows complete coverage—from scheduling input and charge capture to reconciliation and reporting.

Who We Serve
We support:

Physician practices across numerous specialties

Emergency, urgent care, and outpatient clinics

Providers in Florida and Georgia—particularly in NW Florida—and beyond through remote assistance

Vision Statement
Our vision is to be the go-to partner for regional healthcare providers—trusted for our expertise, transparency, and ability to deliver clear, compliant, and efficient revenue cycle solutions.

Mission Statement
We are dedicated to transforming your revenue cycle into a reliable, stress-free process—helping practices increase revenue, reduce denials, and regain time to focus on exceptional clinical care.

Why Choose Us

Regional Expertise – In-depth knowledge of Florida and Georgia payer rules

Proven Results – 98% claim acceptance and 22% average revenue improvement

Flat-Rate or Percentage Billing – Flexible pricing models to match practice preferences

Personalized Service – Assigned account managers and clean, transparent processes

Fully Equipped Back Office – Data entry, posting, patient communication, and denial follow-up

Technology Integration – Work within your system or ours, with data access and performance insights

Industry Experience

With almost 25 years serving healthcare practices, we’ve transitioned from manual billing to cloud-enabled, data-driven billing solutions. We’ve successfully managed the shift to electronic claims, ICD revisions, payer mandates, and pandemic disruptions while maintaining uninterrupted revenue flow. We’re accredited by BBB and consistently rated in the top percentile for client outcomes, reflecting our operational reliability, payer acumen, and commitment to excellence.
Our team brings hands-on expertise working with a wide variety of specialties, including primary care, urgent care, orthopedics, and behavioral health. We stay current with CMS updates, payer trends, and evolving compliance regulations to keep your billing ahead of the curve. Our legacy of long-term client relationships proves our ability to adapt, deliver, and lead in an ever-changing healthcare environment.